The nature of composing music requires that you are able to focus on creating something that is never seen, touched or tasted — only heard. The results of your work impart emotions that can touch people around the world. While there is a technical side to the craft, the process of baring your soul to create music is a very solitary process.
As such, a lot of composers tend to be people who “fly under the radar” and let their music do the talking. They don’t seek to be in front of the audience constantly, relentlessly promoting themselves within the industry. But that can cause them to miss opportunities.
One way to overcome this dilemma is the internet. Social media is a great way to reach out to fans and communicate on a more personal level. I have found that this blog, Facebook and YouTube are all excellent ways to reach out, as well as gain exposure.
But having your own personal web site imparts that you are a professional and that companies can rely on you to deliver professional material. You create a brand that people can relate to and can find if they Google your name.
A composer web site should contain all the pertinent information that both companies and fans are looking for. The old journalists’ saying, “Tell who, what, when, where, why,” is a good reference as to what your web site should contain.
Your welcome page needs to introduce you in a very visual way. It usually shows a singular image of your brand and has links to other pages on your site. If you have stirred the curiosity of the reader, they will start clicking on those links to gather more information. But be sure to categorize links so that the reader can see or hear what they want, quickly and easily.
Links should include:
“About” — Offers readers insight into who you are and what you do. This includes a bio, credits, your company information, references, reviews, etc.
“Studios” — Shows how and where you work and the equipment you use.
“Demos” — Provides visitors a place to hear the music you’ve done.
“Contact” — Makes it simple for visitors to contact you directly, as well as click on links to your social media pages.
You can hire a professional web designer for great results, or there are web hosting services that provide templates for you to design your own site. Be aware that designing your own site is less expensive and you can update information yourself at any time, but it is very time consuming to do this well. If you take this route, I would recommend learning some basic HTML coding to allow you to customize your site.
Obviously, be totally honest about your accomplishments. While you may think that embellishing your resume would get you more work, quite the opposite is true. Clients and employers will not hire someone who can’t be trusted to tell the truth.
While I have never gotten a job directly from my web site alone, it has influenced clients and employers to hire me. When they research me by doing a Google search on my name, there is no doubt that I am who I say I am.
If you are a composer and do not yet have a web site, think about creating one. While it doesn’t replace personal contact and relationships, it can provide great exposure and possibly help you land your next job.